Another Twitter user noted that the money spent on JewBelong’s “crappy” slogans would be better put to use providing more tangible aid to Jewish communities. “JewBelong is basically just Jewish cringe content, yeah? With a lot of money apparently?” tweeted Elad Nehorai. The signs, plastered on billboards and bus stops in major cities and college campuses, employ a social-media vernacular to make the causes sound hip, but have caused some on the left - including Jews who may have been among the organization’s original target audience - to cringe and complain.
What’s not to like?īut over the last year or so, the organization has become a lightning rod for controversy, as it has shifted focus to call out antisemitism and advocate for Israel, largely through its signature hot-pink signs and snarky slogans. When it appeared on the scene several years ago, it set out to invite celebration of all things Jewish for all kinds of Jews - children from mixed families, secular Jews, converts.
JewBelong, a nonprofit with a website offering resources for holidays and other rituals, doesn’t seem like a controversial organization.
